Celebrity Style Watches
Golfer Sergio Garcia takes a swing through OmegaPGA Tour golfer Sergio Garcia visited Omega's flagship store on Fifth Avenue in Manhattan on Monday, bringing some star power to the new boutique, where he learned about watchmaking and offered golf lessons to a group of local children. Read More 
Tissot racer Patrick shows runway flair in GQ adNew York--From a dip in the pool to a night on the town, Tissot ambassador and race car driver Danica Patrick showed off some quick-change artistry in her latest ads for the Swiss watch brand, appearing in the September issue of GQ. Read More 
Omega 'Speedmaster' ads to feature JFKNew York--Swiss watch brand Omega is basing a worldwide campaign for its "Speedmaster" watches around a photograph of President John F. Kennedy, the chief in office when the nation took its first manned space flights. Read More 
Olympian Michael Phelps helps debut Omega flagshipNew York--Omega ambassador and Olympic swimmer Michael Phelps helped open Omega's first-ever flagship boutique in New York City on Wednesday. Read More 
Leo DiCaprio stars in TAG's new ad campaignBasel, Switzerland--TAG Heuer ads featuring the brand's newest ambassador, award-winning actor Leonardo DiCaprio, will start appearing this summer, executives said during a dinner held at BaselWorld. Read More 
Danica Patrick gets her own TissotLe Locle, Switzerland--Race car driver Danica Patrick will soon add a limited-edition watch to her name. Read More 
Which watch brands do Obama, Biden wear?Washington--The fashion choices of First Lady Michelle Obama have already generated much press, but for the watch industry, all eyes are on what type of timepieces the leader of the free world, and his second in command, put on every morning. Read More 
Leonardo DiCaprio signs on with TAG HeuerSpringfield, N.J.--TAG Heuer has added Leonardo DiCaprio to its star-studded lineup of brand ambassadors. Read More 
Rolex honors 2008 Player of the Year Lorena OchoaPalm Beach, Fla.--Rolex has awarded its 2008 Player of the Year award to Lorena Ochoa, the world's No. 1 ranked female golfer since April 2007, and winner of seven tournaments in 2008. Read More 
Longines names Stefanie Graf new ambassadorSaint Imier, Switzerland--Longines must have a sweet spot for tennis champions. Read More |
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