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Jewelry Television employs viewing-metrics firm

October 08, 2009

Portland, Ore.--Rentrak Corp., a company that specializes in multi-screen media measurement for the entertainment and advertising industries, has announced an agreement with Jewelry Television.

According to a media release, Knoxville, Tenn.-based Jewelry Television will use Rentrak's TV Essentials linear television-measurement service to identify and target consumers who have a high propensity to view home shopping networks.

"Given the current economic climate, it is more essential than ever for Jewelry Television to understand the viewing patterns of our audience so that we can program more effectively for our customers, assess the impact of new and existing product offerings, and promote additional tune-in to our network," Tim Matthews, president and chief executive officer of Jewelry Television, said in the release.

Carol Hinnant, senior vice president of business development, advanced media and information at Portland, Ore.-based Rentrak, said as an unrated network, Jewelry Television never before has been able to study how viewers are consuming the content.

"The ability to evaluate viewership patterns combined with their deep understanding of their customer behavior will provide Jewelry Television the necessary knowledge to more effectively manage their business," she said.

In National Jeweler's 2009 State of the Majors report, Jewelry Television ranked No. 14 on the list of $100 Million Supersellers with an estimated $400 million in jewelry and watch sales in 2008.
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